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£36.99

Wiley Electronic Commerce: Strategies and Models for Business-to-Business Trading (Wiley Series in Information Systems)

Name: Electronic Commerce: Strategies and Models for Business-to-Business Trading (Wiley Series in Information Systems)
Brand: Wiley
Price: 36.99 GBP
Availability: InStock

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Description

This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 0471498408
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 24 April 2001
Listed Since: 09 February 2007

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Wiley Electronic Commerce: Strategies and Models for Business-to-Business Trading (Wiley Series in Information Systems)

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