£80.99

Cengage Learning Managing International Business (Self-Development for Managers)

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Description

Managing International Business is aimed at managers who require a guide to developing their business operations on an international scale. It draws on the experience of world class companies at the forefront of thinking in terms of international business and contains examples from real companies. Worksheets, summaries and exercises ensure that the theory is related to real life. Key features include: * the elements of market analysis required to launch a business overseas * guidance on how to influence the international strategy of your business * advice on how to construct a dynamic market entry strategy * easy ways to search for a competitive advantage.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 December 1996
Listed Since
19 January 2007

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