£36.00

PEARSON EDUCATION Pearson International Business: A Managerial Perspective - Global Ed

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£56.88 £33.91 £38.92 £43.93 £48.95 £53.96 £58.97 06 June 2026 28 June 2026 21 July 2026 12 August 2026 04 September 2026

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21 days · current 12 days 37 days 16 days 4 days 1 day 0 9 19 28 37 £36 £42 £43 £44 £56 £57 Days at Price

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Description

Prepare for the global marketplace with this comprehensive textbook designed for international business courses. This 9th Edition provides a managerial approach to help students understand how to function effectively in a competitive world. By focusing on skills development and geographical literacy, the text helps learners navigate the complexities of emerging markets. This edition focuses on building cultural literacy, giving students the necessary tools to communicate with foreign business representatives. Through current examples that reflect the vibrancy of the field, readers gain practical insights into managing operations across borders. It is an essential resource for students aiming to master the skills needed for success in today's international business environment.

Key Features

Managerial Approach: Focuses on practical skills development to help students function effectively in a competitive global marketplace.

Cultural Literacy: Provides students with the specific tools needed to communicate successfully with foreign business representatives.

Global Context: Includes current examples that reflect the real-world vibrancy of the international business field.

Market Insights: Offers detailed coverage of emerging markets and improves geographical literacy for future managers.

Student-Friendly Design: Written to be accessible and helpful for students enrolled in international business courses.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 November 2019
Listed Since
05 July 2019

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