£30.72

Cengage Learning Fundamentals of International Business

9780324259643

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Description

Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 April 2003
Listed Since
08 February 2007

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