£79.89

Springer Strategisches Business-to-Business-Marketing

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£79.89 £73.19 £74.65 £76.11 £77.58 £79.04 £80.50 25 April 2026 14 May 2026 03 June 2026 23 June 2026 13 July 2026

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44 days 18 days 11 days 7 days · current 0 11 22 33 44 £74 £75 £76 £80 Days at Price

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Price range: £74 - £80

Price levels: 4 different prices over 80 days

Description

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 August 2002
Listed Since
26 November 2007

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