£79.85

Springer Strategisches Business-to-Business-Marketing

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£79.85 £73.27 £74.71 £76.14 £77.58 £79.01 £80.45 10 March 2026 17 March 2026 24 March 2026 31 March 2026 08 April 2026

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22 days 8 days · current 0 6 11 17 22 £74 £80 Days at Price

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Description

Die richtige Strategie entscheidet über den Erfolg im Business-to-Business Marketing. Sehr kompetent werden hier die Elemente beschrieben; das Buch ist eine notwendige Ergänzung zu den Grundlagenwerken und sollte eigentlich zur Pflichtlektüre jedes Marketingleiters gehören. Nur wer diese Hinweise langfristig berücksichtigt, der wird im Wettbewerb die Mitbewerber hinter sich lassen. Die zweite Auflage wurde aktualisiert und korrigiert.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 August 2002
Listed Since
26 November 2007

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