£104.99

Springer Technischer Vertrieb: Grundlagen des Business-to-Business Marketing

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£104.99 £103.45 £103.79 £104.12 £104.46 £104.79 £105.13 11 March 2026 17 March 2026 23 March 2026 29 March 2026 04 April 2026

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24 days 1 day · current 0 6 12 18 24 £104 £105 Days at Price

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Price levels: 2 different prices over 25 days

Description

Im Grundlagenwerk Technischer Vertrieb werden Modelle und Instrumente für die Planung und Gestaltung aller Aufgabenbereiche des technischen Vertriebs systematisiert und praxisbezogen aufbereitet. Zur Vorbereitung konkreter Marketingentscheidungen im Business-to-Business-Bereich werden Methoden der Markt- und Kundenforschung, des Rechnungswesens, der Wirtschaftlichkeitsrechnung sowie die Strategien der Marktbearbeitung behandelt. In dieser zweiten Auflage wurden die Inhalte neu gegliedert, überarbeitet und teilweise erweitert. Sie umfasst alle notwendigen Grundlagen und überlässt spezielle Anforderungen den weiteren Werken der Herausgeber im gleichen Verlag. So entsteht ein eng verzahntes Informationswerk von hoher Qualität.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 October 1999
Listed Since
06 July 2007

Barcode

No barcode data available

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