Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology - Image 1

£138.83

Routledge Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

Name: Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology
Brand: Routledge
Price: 138.83 GBP
Availability: InStock

Arts & Photography

It has never been this cheap. We have no record of a lower price.

£139 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 82 days · 82 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 82 days • 1 price levels

Days at Price

Price Analysis

Most common price: £139 (82 days, 100.0%)

Price range: £139 - £139

Price levels: 1 different prices over 82 days

Description

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409435954
Category: Books > Subjects > Arts & Photography
Domain: Amazon UK
Release Date: 13 September 2012
Listed Since: 09 June 2012

Barcode

No barcode data available

Routledge Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Managing Technological Innovation: Tools and Methods: 1 (World Scientific Series In R&d Management)

Marketing IT Products and Services

Marketing IT Products and Services

Technology Management in International Entrepreneurship: Innovative Development and Sustainability

Technology Transfer in a Global Economy: 28 (International Studies in Entrepreneurship, 28)

Routledge Handbook of the Economics of Knowledge (Routledge International Handbooks)

Capitalizing Your Technology to Disrupt and Dominate Your Markets: Transforming Cost Centers to Innovation Centers

Strategic Management of Technology and Innovation

Technology Distribution Channels: Understanding and Managing Channels to Market

Successful Marketing Strategy for High-tech Firms (Technology management library)

Technology Strategy

Cases in Technological Entrepreneurship:Converting Ideas into Value

Technology Sales And Marketing A Complete Guide - 2019 Edition

Technology Management and Corporate Strategies: A Tricontinental Perspective

Selling IT: The Science of Selling, Buying, and Deal-Making

Business to Business Marketing: Relationships, Networks, and Strategies

Technology and Business Strategy: Getting the Most Out of Technological Assets

The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics (Advances in Marketing, Customer Relationship Management, and E-services)

Marketing: Einführung in die Absatzpolitik (Betriebswirtschaftliches Grundstudium)

Technology-Driven Corporate Alliances: A Legal Guide for Executives

Organizing Global Technology Flows: Institutions, Actors, and Processes (Routledge International Studies in Business History)

Routledge Marketing Management: Text and Cases Textbook

Routledge New Product Development - Successful Innovation Book

Business-to-Business Marketing: How to Understand and Succeed in Business Marketing in an Emerging Africa