£76.00

Artech House Successful Marketing Strategy for High-tech Firms (Technology management library)

Price data last checked 70 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£76 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 21 days • 21 data points (No recent data available)

Historical
Generating forecast...
£76.00 £72.20 £73.72 £75.24 £76.76 £78.28 £79.80 11 March 2026 16 March 2026 21 March 2026 26 March 2026 31 March 2026

Price Distribution

Price distribution over 21 days • 1 price levels

Days at Price
21 days 0 5 11 16 21 £76 Days at Price

Price Analysis

Most common price: £76 (21 days, 100.0%)

Price range: £76 - £76

Price levels: 1 different prices over 21 days

Description

From analyzing competition and identifying market segments, to capitalizing on Internet marketing opportunities and creating valuable after-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place. It teaches how to objectively evaluate and manage their company's technological and knowledge-based competencies, develop effective product and pricing strategies, more precisely target their marketing efforts and utilize up-to-date distribution and sales channels. Also included is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing a strategic marketing plan. About the Author Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 1998
Listed Since
13 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Product Marketing for Technology Companies
96% match

Product Marketing for Technology Companies

Routledge

£138.27 12 Jan 2026
Product Marketing for Technology Companies
96% match

Product Marketing for Technology Companies

Routledge

£51.91 28 Feb 2026
The Art & Science of Marketing: Marketing for Marketing Managers
96% match

The Art & Science of Marketing: Marketing for Marketing Managers

Oxford University Press

£110.00 30 Mar 2026
Successful High Tech Product Introduction (Artech House Technology Management and Professional Developm)
96% match

Successful High Tech Product Introduction (Artech House Technology Management and Professional Developm)

Artech House

£61.11 14 Feb 2026
Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology
96% match

Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology

Routledge

£138.83 15 Apr 2026
Marketing the e-Business (Routledge eBusiness)
96% match

Marketing the e-Business (Routledge eBusiness)

Routledge

£155.10 07 Jan 2026
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)
96% match

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities (Advances in Marketing, Customer Relationship Management, and E-Services)

IGI Global

£161.56 15 Dec 2025
Marketing Management: Text and Cases
96% match

Marketing Management: Text and Cases

Routledge

£65.84 23 Feb 2026
Marketing IT Products and Services
96% match

Marketing IT Products and Services

CRC Press

£82.85 22 Feb 2026
Routledge Marketing Management: Text and Cases Textbook
96% match

Routledge Marketing Management: Text and Cases Textbook

Routledge

£128.72 17 Apr 2026
Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)
96% match

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global

£258.04 08 Jan 2026
Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)
96% match

Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them (And Economic History; 8)

By

£64.00 12 Apr 2026
Marketing IT Products and Services
96% match

Marketing IT Products and Services

CRC Press

£50.10 22 Feb 2026
Digital Marketing
96% match

Digital Marketing

wessex, inc.

£73.00 06 Mar 2026
High-Tech Industries, Employment and Global Competitiveness
96% match

High-Tech Industries, Employment and Global Competitiveness

Routledge

£137.69 01 Mar 2026
Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)
96% match

Marketing Management: A Strategic Decision-Making Approach (MCGRAW HILL/IRWIN SERIES IN MARKETING)

McGraw-Hill Irwin

£90.99 05 Mar 2026
Business to Business Marketing Management: A Global Perspective
96% match

Business to Business Marketing Management: A Global Perspective

Routledge

£180.04 08 Mar 2026
Marketing Technology: Integrating Martech for Transformational Marketing
96% match

Marketing Technology: Integrating Martech for Transformational Marketing

Kogan Page

£41.03 20 Apr 2026
Managing Business in a Multi-channel World: Success Factors for E-Business
96% match

Managing Business in a Multi-channel World: Success Factors for E-Business

IGI Global

£31.47 08 Mar 2026
eMarketing: Digital Marketing Strategy
96% match

eMarketing: Digital Marketing Strategy

£251.25 10 Dec 2025
Case Studies for Industrial and Business Marketing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing, 7)
96% match

Case Studies for Industrial and Business Marketing: Case Studies for Industrial and Business Marketing Vol 7 (Advances in Business Marketing and Purchasing, 7)

Jai Press Inc.

£64.56 14 Feb 2026
Business Strategies and Advanced Techniques for Entrepreneurship 3.0 (Advances in Business Strategy and Competitive Advantage)
96% match

Business Strategies and Advanced Techniques for Entrepreneurship 3.0 (Advances in Business Strategy and Competitive Advantage)

IGI Global

£164.04 25 Jan 2026
Marketing Skills in Practice: Developing a Successful Marketing Career
96% match

Marketing Skills in Practice: Developing a Successful Marketing Career

Routledge

£16.67 23 Feb 2026
Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing, 18)
96% match

Business-to-Business Marketing Management: Strategies, Cases and Solutions: 18 (Advances in Business Marketing and Purchasing, 18)

Emerald Group Publishing Limited

£53.82 12 Apr 2026