£58.50

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£59 today · previous high £59 · all-time low £56

Routledge Marketing the e-Business: An Introduction (Routledge eBusiness)

Amazon

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£58.50 £55.66 £56.28 £56.90 £57.52 £58.14 £58.76 26 July 2026 09 August 2026 24 August 2026 07 September 2026 22 September 2026
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Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0415256011
Category
Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain
Amazon UK
Release Date
05 September 2002
Listed Since
09 February 2007

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