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emerald PUBLISHING Emerald Publishing Marketing in a Digital World Vol 16

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Description

Explore the impact of the digital revolution on marketing science and practice with Marketing in a Digital World: 16. Published by Emerald Publishing, this volume of Review of Marketing Research provides a forward-looking perspective through nine essays written by leading marketing scholars. The text examines how new digital technologies and practices change the industry landscape. It covers essential topics such as human-machine communication, software, mobile marketing, and online reviews. Readers will also gain insights into big data, 3D printing, and various other digital innovations that are reshaping the field. This book is designed to illuminate the consequences of technological developments on modern marketing strategies.

Key Features

This volume of Review of Marketing Research contains nine essays written by leading marketing scholars.

Emerald Publishing provides an in-depth look at how the digital revolution affects marketing science.

The text covers digital innovations including mobile marketing, online reviews, and big data.

Learn about the consequences of new technologies like human-machine communication and software.

Explore the impact of 3D printing and other digital practices on the marketing industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 September 2019
Listed Since
01 April 2019

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No barcode data available

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