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£130.07
Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence
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Description
Key Features
Application-oriented approach designed to help students solve practical business problems and find new opportunities.
Includes a Data Disk and SPSS to provide the technical tools needed for effective marketing research.
Access to a custom website that offers online support for completing marketing research projects.
Features Forrest's Internet Marketing Intelligence to bring modern research methods to your studies.
Provides a unique balance between primary research techniques and practical business applications.
Product Specifications
- Format
- hardcover
- ASIN
- 0072845627
- Domain
- Amazon UK
- Release Date
- 01 October 2002
- Listed Since
- 17 October 2006
Barcode
No barcode data available
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