£130.07

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

Market Research

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Description

Master the complexities of market analysis with Marketing Research, 2e. This edition moves beyond theory to provide an application-oriented approach designed to help students solve real business problems and identify new opportunities. By focusing on practical skills, this resource prepares learners to navigate modern business environments effectively. This package includes a Data Disk and SPSS support to enhance your learning experience. A custom website is also available to provide online support as you complete your marketing research projects. This combination of text and digital tools offers a unique way to balance primary research methods with modern intelligence techniques. Whether you are studying business strategy or looking to improve your data analysis skills, this resource provides the necessary tools to turn research into actionable business results.

Key Features

Application-oriented approach designed to help students solve practical business problems and find new opportunities.

Includes a Data Disk and SPSS to provide the technical tools needed for effective marketing research.

Access to a custom website that offers online support for completing marketing research projects.

Features Forrest's Internet Marketing Intelligence to bring modern research methods to your studies.

Provides a unique balance between primary research techniques and practical business applications.

Product Specifications

Format: hardcover
ASIN: 0072845627
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 01 October 2002
Listed Since: 17 October 2006

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Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

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