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Marketing Research 2e - Data Disk & SPSS & Internet Intelligence

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Description

Marketing Research, 2e takes an application-oriented approach designed to equip students with practical tools and skills for solving real business problems and identifying opportunities. This comprehensive textbook includes a custom website for online project support, enabling students to complete their marketing research projects with guided assistance. The second edition balances theoretical foundations with hands-on practice, making it ideal for business students and professionals seeking to develop research capabilities. Published by McGraw-Hill Publishing Co., this edition stands apart through its integrated approach to contemporary marketing research methods. The bundled package includes a data disk and SPSS software access, along with Forrest's Internet Marketing Intelligence resources, providing everything needed for effective market analysis and research execution.

Key Features

Includes data disk and SPSS software access for hands-on statistical analysis and research applications.

Custom online website supports students throughout their marketing research projects with structured guidance.

Application-oriented content teaches practical skills for solving business problems and identifying market opportunities.

Bundled with Forrest's Internet Marketing Intelligence resource for enhanced research capability and online market insights.

Published by McGraw-Hill Publishing Co., a trusted educational publisher specializing in business and marketing subjects.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 October 2002
Listed Since
17 October 2006

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