Cost-Effective Marketing Research: A Guide for Marketing Managers - Image 1

£57.06

By Cost-Effective Marketing Research: A Guide for Marketing Managers

Economics

This is the most expensive it has ever been. Walk away.

£57 today · previous high £57 · all-time low £53

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 68 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £53 (45 days, 66.2%)

Price range: £53 - £57

Price levels: 2 different prices over 68 days

Description

This book is a practical guide to market research methods and practices written for marketing professionals who need to conduct research on a budget. It emphasizes techniques that offer the quickest, least expensive way to get needed information. The author presents material not usually covered by other marketing research texts, including criteria regarding the use of requests for proposal; guidelines for selecting consultants, outside agencies, and statistical software; and practical tips on presenting research findings correctly and persuasively. Business Information Alert Written especially for marketing professionals who need to conduct research on a budget, this book is a practical, efficient guide to market research methods and practices. Based on the author's own experience as a marketing consultant, president of a small manufacturing company, and academic researcher, Cost-Effective Marketing Research emphasizes techniques that offer the quickest, least expensive way to get needed information. In addition, the author presents a wealth of material not found in other marketing research texts, including criteria regarding the use of requests for proposal (RFPs); guidelines for selecting consultants, outside agencies, and statistical software; and practical tips on presenting research findings correctly and persuasively. Organized into eight highly readable chapters, the book begins by exploring the role of research in the decision-making process. Subsequent chapters address the utility and pitfalls of using secondary data and syndicated research; how to conduct effective surveys, the proper use of depth interviews and focus group techniques; ethnography and quantitative observations of behavior; experimentation; and ways of editing, analyzing, and interpreting data. In the final chapter, Soares describes how to translate research findings into usable input for rational decisions, how to put together a top notch research report, and how to prepare for oral presentation of research findings. Finally, he addresses the critical issues of business competition and marketing research ethics.

Product Specifications

Brand: By
Format: hardcover
ASIN: 0899302785
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 18 November 1988
Listed Since: 13 February 2007

Barcode

No barcode data available

By Cost-Effective Marketing Research: A Guide for Marketing Managers

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Research 7th Ed.

The Marketing Research Guide

The Marketing Research Guide

Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 11

Fundamentals of Marketing Research

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

Marketing Research: Delivering Customer Insight

Introduction to Online Market and Industry Research (Business Research Solutions Series)

Digital Marketing: Analyzing its Transversal Impact

Marketing Research: Planning, Process, Practice

Principles and Methods of Social Research

The Art & Science of Marketing: Marketing for Marketing Managers

Consumer Behavior: Empirical Research (Legend in Marketing)

Concise Encyclopedia of Professional Services Marketing

Essentials of Modern Marketing: Inaugural Pakistan Edition

Routledge Principles and Methods of Social Research - 4th Edition

Understanding Research Methods: An Overview of the Essentials

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Marketing Strategy: Based on First Principles and Data Analytics

Strategic Marketing Management - Theory and Practice

Business to Business Marketing: Relationships, Networks, and Strategies

The Business of Marketing Research

Auswirkungen des dynamisch veränderten Kaufverhaltens auf das Multi Channel Marketing sowie die Rolle von Empfehlungen zur Beeinflussung des Kaufverhaltens: Eine empirische Analyse