£100.00

Routledge The Marketing Research Guide

Name: The Marketing Research Guide
Brand: Routledge
Price: 100.0 GBP
Availability: InStock

Economics

It has never been this cheap. We have no record of a lower price.

£100 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 64 days · 64 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 64 days • 1 price levels

Days at Price

Price Analysis

Most common price: £100 (64 days, 100.0%)

Price range: £100 - £100

Price levels: 1 different prices over 64 days

Description

Get the tools you need for effective market researchincluding Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis chapter. Step-by-step instructions take practitioners through the entire marketing research process. Worksheets, sample proposals, questionnaires, and a copy of a final report foster complete understanding of the tools and techniques of marketing research. The Marketing Research Guide: Second Edition contains the accessible writing, comprehensive coverage of major topics, and helpful supplementary materials that made this book the sought-after classic in 1997 that was chosen for Choice Magazine’s 34th annual Outstanding Academic Books (OAB) list. Marketing professionals now have an updated, essential guide through the complete marketing research process for the twenty-first century. Techniques and concepts are clearly explained and illustrative of the role marketing information plays in decision-making. Descriptions of the major forecasting, sampling, and analysis techniques are designed for optimum understanding without the reader needing to posess advanced mathematical expertise. Appendices include sample questionnaires and a sample marketing research report. The Marketing Research Guide: Second Edition provides practical information on: Internet sources of data and Internet surveys advanced statistical analysis decision-making information, planning, and forecasting test marketing developing valid and reliable measurement instruments data-collecting methods designing a questionnaire determining sampling frame and selecting sampling method data-summary methods and research reports mail survey design and mailing procedures full product testing techniques and procedures The Marketing Research Guide: Second Edition is an essential reference for anyone who needs to review or find illustrative marketing research procedures and techniques. Managers will find this source invaluable as they negotiate, evaluate, and use marketing research as part of the decision-making process.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789024160
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 October 2005
Listed Since: 31 January 2007

Barcode

No barcode data available

Routledge The Marketing Research Guide

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Marketing Research Guide

Marketing Research: Delivering Customer Insight

Marketing Research

Marketing Research, 12th Edition

Marketing Research 7th Ed.

Marketing Research: Applied Insight, 6th Edition

Fundamentals of Marketing Research

Marketing Research 2e - With Data Disk, SPSS & Internet Intelligence

The Practice of Market Research: An Introduction

Essentials of Marketing Research

Integrated Advertising, Promotion and Marketing Communications with MyMarketingLab, Global Edition

Marketing Research (Critical Perspectives on Business and Management)

Cost-Effective Marketing Research: A Guide for Marketing Managers

The Business of Marketing Research

FUNDAMENTALS OF MARKETING

The Art & Science of Marketing: Marketing for Marketing Managers

Marketing Research: Planning, Process, Practice

Marketing: An Introduction, European Edition

Advanced Methods for Modeling Markets (International Series in Quantitative Marketing)

Essentials of Marketing

Marketing Skills in Practice: Developing a Successful Marketing Career

International Marketing ISE

The Practice of Market Research: From Data to Insight

Essentials of Modern Marketing: Inaugural Pakistan Edition