Marketing Research: Approaches, Methods and Applications in Europe - Image 1

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Cengage Learning Marketing Research: Approaches, Methods and Applications in Europe

Name: Marketing Research: Approaches, Methods and Applications in Europe
Brand: Cengage Learning
Price: 22.8 GBP
Availability: InStock

Market Research

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Description

Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1844803279
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 11 December 2006
Listed Since: 04 January 2007

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Cengage Learning Marketing Research: Approaches, Methods and Applications in Europe

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