Introduction to e-Business: Management and Strategy - Image 1

£58.99

Routledge Introduction to e-Business: Management and Strategy

Name: Introduction to e-Business: Management and Strategy
Brand: Routledge
Price: 58.99 GBP
Availability: InStock

E-business

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Description

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750667311
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 17 February 2006
Listed Since: 12 December 2006

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Routledge Introduction to e-Business: Management and Strategy

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