£224.98

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£225 today · previous high £225 · all-time low £168

Routledge Marketing the e-Business - Second Edition Book

Amazon

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£224.98 £161.99 £175.74 £189.48 £203.22 £216.96 £230.71 01 August 2026 23 August 2026 14 September 2026 06 October 2026 28 October 2026
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Price distribution over 89 days • 3 price levels

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10 days 15 days 64 days · current 0 16 32 48 64 £168 £170 £225 Days at Price

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Most common price: £225 (64 days, 71.9%)

Price range: £168 - £225

Price levels: 3 different prices over 89 days

Description

E-marketing is a rapidly growing field that directly impacts traditional marketing strategy and operations. This second edition of Marketing the e-Business by Routledge is fully updated to reflect the latest developments in the digital landscape. The text explores how e-marketing requires careful planning, innovation, and organizational commitment to succeed through effective management, technology, and structure. This book unpicks the specific challenges businesses face when implementing e-marketing strategies. By utilizing topical case studies and accompanying web material, it provides an up-to-date study of effective marketing methods. It is an essential resource for understanding how to manage the transition to digital operations and how to support these processes with the right organizational structure.

Key Features

This second edition of Marketing the e-Business is fully updated to reflect the latest developments in the e-marketing field.

Routledge provides topical case studies to help readers understand effective marketing strategies in real-world scenarios.

The text includes accompanying web material to support a modern and up-to-date study of digital business practices.

The content examines how e-marketing impacts traditional marketing strategy, operations, and organizational management.

This book addresses the specific challenges of e-marketing across many different types of business models.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 December 2007
Listed Since
18 July 2007

Barcode

No barcode data available

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