£161.00

Routledge International Business: An Introduction Textbook

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Description

As the global economy becomes more open, business students need a deep understanding of international markets. This textbook from Routledge provides a wide-ranging overview of the complexities found in modern global trade. It is designed to help students navigate the various layers of the international business landscape. The text covers essential topics including the political and economic environment, culture, and management and organization. It also explores international marketing strategies, intercultural communication, and international law. By studying these core areas, readers gain the knowledge necessary to handle international finance and the logistics of international transport. This book serves as a foundational resource for anyone looking to understand how business operates across borders in an increasingly internationalized world.

Key Features

Provides a comprehensive overview of the global economy and the internationalization of business for students.

Covers essential topics such as political and economic environments to build a strong foundation.

Explores management, organization, and international marketing strategies for a complete business perspective.

Includes study of intercultural communication and international law to prepare for global operations.

Addresses practical business needs like international finance and logistics or international transport.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 December 2016
Listed Since
07 October 2016

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No barcode data available

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