International Business: A Global Perspective - Image 1

£45.57

Routledge International Business: A Global Perspective

Name: International Business: A Global Perspective
Brand: Routledge
Price: 45.57 GBP
Availability: InStock

Approx. 100 illustrations

International

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Description

Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics

Product Specifications

Brand: Routledge
Model: Approx. 100 illustrations
Format: paperback
ASIN: 0750679832
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 09 February 2007
Listed Since: 08 January 2007

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Routledge International Business: A Global Perspective

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