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Routledge International Business: A Global Perspective

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£60.81 £17.02 £26.57 £36.13 £45.68 £55.24 £64.79 24 May 2024 28 October 2024 04 April 2025 08 September 2025 13 February 2026

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Description

Traditionally, international business (IB) texts survey the field from a USA perspective, going on to compare the USA to the rest of the business world. This text addresses IB from a purely multinational perspective. International Business is examined from the USA angle, going on to address IB issues from other countries’ perspectives, what we call the “Reverse Perspective.” The authors interview business executives and politicians from a number of countries including the USA, Canada, Mexico, Brazil, Colombia, Argentina, India, Hong Kong, Taiwan, China, Japan, South Korea, Germany, Italy, and Russia. These interviews are incorporated at appropriate points in the text providing first-hand information and practical insight. Cases include: Air Arabia, Gap, Diebold Inc, Matsushita, AMSUPP, NIKE, China Eastern Airlines, Luton & Dunstable Hospital, Harley Davidson, Cassis de Dijon, Green investments in Belize, Chicago Food and Beverage Company, Advanced Software Analytics

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
09 February 2007
Listed Since
08 January 2007

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No barcode data available

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