£51.91

Routledge Product Marketing for Technology Companies

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Description
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Key Features

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Product Specifications
Brand
Routledge
Format
paperback
ASIN
0750659947
Category
Books > Subjects > Business, Finance & Law > Management > Management Science
Domain
Amazon UK
Release Date
05 March 2005
Listed Since
14 February 2007

Barcode

No barcode data available

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