Product Marketing for Technology Companies - Image 1

£49.99

Routledge Product Marketing for Technology Companies

Name: Product Marketing for Technology Companies
Brand: Routledge
Price: 49.99 GBP
Availability: InStock

Management Science

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Last 71 days · 71 data points (no recent data)

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Price distribution over 71 days • 2 price levels

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Most common price: £52 (66 days, 93.0%)

Price range: £50 - £52

Price levels: 2 different prices over 71 days

Description

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750659947
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 05 March 2005
Listed Since: 14 February 2007

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Routledge Product Marketing for Technology Companies

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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Price Analysis

Description

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Product Specifications

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