£66.36

Artech House Successful Marketing Strategies for High-Tech Firms, Third Edition (Artech House Technology Management and Professional Developm)

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£67.81 £60.44 £62.05 £63.66 £65.26 £66.87 £68.48 22 February 2026 15 March 2026 06 April 2026 27 April 2026 19 May 2026

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Description

This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 May 2004
Listed Since
05 February 2007

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