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Advancing the MarTech Revolution - Business Science Reference

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Last 56 days · 56 data points (no recent data)

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£238.00 £0.00 £51.94 £103.88 £155.81 £207.75 £259.69 24 May 2026 06 June 2026 20 June 2026 04 July 2026 18 July 2026

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1 day · current 11 days 9 days 8 days 11 days 7 days 9 days 0 3 6 8 11 £21 £26 £34 £39 £48 £58 £238 Days at Price

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Most common price: £26 (11 days, 19.6%)

Price range: £21 - £238

Price levels: 7 different prices over 56 days

Description

In a digital landscape that changes constantly, businesses must find ways to stay ahead of the curve. Modern consumers are tech-savvy and expect personalized experiences, which puts pressure on companies to adopt the latest marketing strategies and technologies. Without a strong connection between marketing and technology, many organizations struggle to maximize their efforts and reach their goals. Advancing the Marketing Technology (MarTech) Revolution addresses these specific challenges. This book explores the intersection of marketing, customer relationship management, and e-services to help businesses navigate the complexities of the modern market. It provides insights into how integrating technology with marketing functions can help capture consumer attention and improve overall business outcomes. Whether you are looking to bridge the gap between departments or implement new digital tools, this resource offers a foundation for understanding the evolving MarTech landscape.

Key Features

Navigate the evolving digital landscape by understanding how modern consumers interact with technology.

Learn how to meet the demand for personalized experiences through advanced marketing strategies.

Address the common lack of integration between marketing and technology to improve business outcomes.

Explore the relationship between marketing, customer relationship management, and e-services.

Develop strategies to capture consumer attention in a highly competitive, tech-driven market.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
06 December 2024
Listed Since
20 May 2024

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