£91.68

Advancing the MarTech Revolution - Business Science Reference

Strategy

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Description

In a digital landscape that changes constantly, businesses must find ways to stay ahead of the curve. Modern consumers are tech-savvy and expect personalized experiences, which puts pressure on companies to adopt the latest marketing strategies and technologies. Without a strong connection between marketing and technology, many organizations struggle to maximize their efforts and reach their goals. Advancing the Marketing Technology (MarTech) Revolution addresses these specific challenges. This book explores the intersection of marketing, customer relationship management, and e-services to help businesses navigate the complexities of the modern market. It provides insights into how integrating technology with marketing functions can help capture consumer attention and improve overall business outcomes. Whether you are looking to bridge the gap between departments or implement new digital tools, this resource offers a foundation for understanding the evolving MarTech landscape.

Key Features

Navigate the evolving digital landscape by understanding how modern consumers interact with technology.

Learn how to meet the demand for personalized experiences through advanced marketing strategies.

Address the common lack of integration between marketing and technology to improve business outcomes.

Explore the relationship between marketing, customer relationship management, and e-services.

Develop strategies to capture consumer attention in a highly competitive, tech-driven market.

Product Specifications

Format: paperback
ASIN: B0D4MLRK8L
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 06 December 2024
Listed Since: 20 May 2024

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Advancing the MarTech Revolution - Business Science Reference

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