£230.19

Advancing the Marketing Technology Revolution - MarTech Strategy Book

Strategy

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Description

Advancing the Marketing Technology (MarTech) Revolution is a comprehensive guide for businesses navigating today's digital landscape and evolving consumer expectations. This book addresses the critical challenge of integrating marketing and technology to maximise marketing efforts and achieve measurable outcomes. Written for strategists and marketing leaders, it explores how organisations can stay ahead of the curve by leveraging the latest marketing strategies and technologies to deliver personalised experiences that tech-savvy consumers demand. The book bridges the gap between marketing departments and technology platforms, providing actionable insights for businesses seeking to transform their marketing approach and capture customer attention in an increasingly competitive market.

Key Features

Covers the MarTech revolution and its impact on modern business strategy and customer relationship management.

Addresses the integration challenges between marketing and technology that limit marketing effectiveness.

Provides strategies for delivering personalised customer experiences using the latest marketing technologies.

Explores how businesses can proactively adapt their marketing strategies to meet tech-savvy consumer expectations.

Part of the Advances in Marketing, Customer Relationship Management, and E-Services series from Business Science Reference.

Product Specifications

Format: paperback
ASIN: B0D4MLRK8L
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 06 December 2024
Listed Since: 20 May 2024

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Advancing the Marketing Technology Revolution - MarTech Strategy Book

Pricier than usual. £82 more than the 30-day average — we'd wait.

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