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Routledge Product Marketing for Technology Companies

Name: Product Marketing for Technology Companies
Brand: Routledge

Management Science

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Description

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138181498
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 31 December 2016
Listed Since: 21 November 2016

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Routledge Product Marketing for Technology Companies

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