£174.45

Routledge Creativity and Innovation for Managers Book

Name: Routledge Creativity and Innovation for Managers Book
Brand: Routledge
Price: 165.85 GBP
Availability: InStock

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Description

Drive business growth through effective creative thinking. Creativity and Innovation for Managers by Routledge serves as an essential guide for leaders looking to maximize company potential. In a modern economy, creative problem solving and idea generation are necessary drivers for success. This book offers a clear executive briefing designed for senior management to grasp the fundamentals of business creativity and its direct benefits to an organization. Readers will learn how to navigate the path to innovation by understanding common pitfalls and learning how to avoid them. By pulling together real-world experiences from key practitioners in both the UK and the US, this text provides practical insights into managing creative processes. Whether you are looking to improve idea generation or implement better problem-solving strategies, this book provides the knowledge needed to get the most out of your team and your business operations.

Key Features

Provides an executive briefing for senior management to understand business creativity and its advantages.

Offers practical guidance on creative problem solving and idea generation to drive business results.

Includes insights from experienced practitioners based in the UK and the US to provide diverse perspectives.

Helps managers identify and avoid common pitfalls encountered on the road to innovation.

Designed for any manager responsible for improving business performance through creative thinking.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138435449
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 28 June 2017
Listed Since: 26 July 2017

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Routledge Creativity and Innovation for Managers Book

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