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Routledge Creativity and Innovation for Managers - Routledge

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Description

Creativity and Innovation for Managers equips business leaders with proven strategies to drive innovation and competitive advantage. This Routledge resource provides an executive briefing on what business creativity truly means, how it transforms organisational performance, and the practical methods to unlock creative potential across your team. Drawing on experiences from leading practitioners across the UK and US, the book examines common pitfalls in innovation implementation and reveals tested approaches to avoid them. Ideal for senior managers seeking to foster creative thinking and creative problem-solving as essential business drivers, this comprehensive guide helps you generate high-impact ideas and translate them into measurable business results. Whether you're looking to improve operational efficiency, develop new products, or build a culture of innovation, this book provides the frameworks and insights needed to get more out of your business.

Key Features

Routledge's executive briefing format delivers essential creativity and innovation concepts in accessible language for busy managers.

The book examines real pitfalls on the innovation road and provides tested strategies to navigate them successfully.

Draws on experiences and case studies from key practitioners in both the UK and US markets.

Focuses on creative thinking, creative problem solving, and creative idea generation as core business drivers.

Provides practical frameworks for senior management to understand and implement business creativity across the organisation.

Helps managers extract measurable value from innovation initiatives and improve overall business performance.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 June 2017
Listed Since
26 July 2017

Barcode

No barcode data available

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