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Routledge Corporate Innovation (RLE Marketing): Marketing and Strategy: 02 (Routledge Library Editions: Marketing)

Amazon

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Description

This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour. Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 September 2014
Listed Since
01 February 2014

Barcode

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