Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing)

Name: Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
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Description

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138788392
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 15 January 2014

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Routledge Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing)

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