Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing) - Image 1

£115.00

Routledge Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing)

Name: Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£115 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 68 days • 1 price levels

Days at Price

Price Analysis

Most common price: £115 (68 days, 100.0%)

Price range: £115 - £115

Price levels: 1 different prices over 68 days

Description

This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138788392
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 15 January 2014

Barcode

No barcode data available

Routledge Innovation and New Product Marketing (RLE Marketing): 15 (Routledge Library Editions: Marketing)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Corporate Innovation (RLE Marketing): Marketing and Strategy: 02 (Routledge Library Editions: Marketing)

Marketing for the Developing Company (RLE Marketing): Volume 19 (Routledge Library Editions: Marketing)

Industrial Marketing Research (RLE Marketing): Management and Technique (Routledge Library Editions: Marketing)

Regional Innovation Strategies: The Challenge for Less-Favoured Regions (Regions and Cities)

Innovation Support in Latin America and Europe: Theory, Practice and Policy in Innovation and Innovation Systems

Knowledge, Innovation and Economic Growth: The Theory and Practice of Learning Regions

Industrial Product Innovation: Organisation and Management: 21 (Routledge Library Editions: The Economics and Business of Technology)

Reaching Your Goals Through Innovation (Management Extra)

Routledge International Marketing: A Strategic Approach Book

The Role of Creativity in the Management of Innovation: State of the Art and Future Research Outlook: 27 (Series on Technology Management)

A Study of Innovative Behavior in High Technology Product Development Organizations (Studies on Industrial Productivity: Selected Works)

Innovation Leadership in Practice: How Leaders Turn Ideas into Value in a Changing World

Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

The Routledge Companion to Innovation Management (Routledge Companions in Business, Management and Marketing)

Innovation Management

Creativity, Innovation and the Cultural Economy (Routledge Studies in Global Competition)

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial ... Library Editions: International Business)

Routledge Innovation and Business Partnering in Japan, Europe, US

Creative Rationality and Innovation (Innovation, Entrepreneurship, Management Series, Smart Innovation Set, 14)

Managing Educational Innovations: Volume 17 (Routledge Library Editions: Education Management)

The Multiple Facets of Innovation Project Management (Innovation, Entrepreneurship and Management: Innovation Between Risk and Reward Set)

Product Marketing for Technology Companies

Marketing and Marketing Assessment (RLE Marketing): Volume 18 (Routledge Library Editions: Marketing)

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)