Creative Rationality and Innovation (Innovation, Entrepreneurship, Management Series, Smart Innovation Set, 14) - Image 1

£114.59

Wiley Creative Rationality and Innovation (Innovation, Entrepreneurship, Management Series, Smart Innovation Set, 14)

Name: Creative Rationality and Innovation (Innovation, Entrepreneurship, Management Series, Smart Innovation Set, 14)
Brand: Wiley
Price: 99.18 GBP
Availability: InStock

Management Science

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Description

This book urges us to be creative in our way of thinking about innovation. Adopting an artificial perspective, the author emphasizes creative rationality: a form of thought that encourages knowledge crossing and invites an adventurous transgression. The question of how such a form of thought might be developed is addressed through a detailed examination of the educational system. The book frees itself from many of the myths that surround innovation, including the predominance of what the author calls the linear and hierarchical model.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1786301466
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 14 November 2017
Listed Since: 07 July 2017

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Wiley Creative Rationality and Innovation (Innovation, Entrepreneurship, Management Series, Smart Innovation Set, 14)

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