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Red Globe Press Innovation Management

Amazon

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Description
Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Product Specifications
Brand
Red Globe Press
Format
paperback
ASIN
1352012421
Category
Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain
Amazon UK
Release Date
28 June 2021
Listed Since
04 December 2020

Barcode

No barcode data available

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