£43.99

Red Globe Press Innovation Management

Name: Innovation Management
Brand: Red Globe Press
Price: 43.99 GBP
Availability: InStock

Business Process Reengineering

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Description

Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.

Product Specifications

Brand: Red Globe Press
Format: paperback
ASIN: 1352012421
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 28 June 2021
Listed Since: 04 December 2020

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Red Globe Press Innovation Management

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