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Routledge Innovation Management - Critical Business Perspectives

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Description

In an era of rapid technological change and globalization, organizations must adapt to survive. The average tenure of Fortune 500 companies has dropped from 40 to 15 years, while half of all USA start-ups fail before their fourth year. Innovation Management by Routledge provides the necessary framework to navigate these turbulent conditions. This book explores how the successful application of new ideas allows organizations to understand and respond to changing patterns of consumption. By studying these critical perspectives on business and management, leaders can learn to lead the changes required to succeed in complex environments. This text is essential for anyone studying change management and organizational survival in a globalized market.

Key Features

Routledge provides a deep look into innovation as a means for organizations to survive and thrive in uncertain conditions.

This book addresses the challenges of technological change and globalization affecting modern business environments.

Learn how to respond to changing patterns of consumption to help your organization lead through market shifts.

Analyze the decline in Fortune 500 company tenure and the high failure rates of USA start-ups through a management lens.

Explore the successful application of new ideas to help organizations endure and succeed in turbulent circumstances.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 March 2016
Listed Since
19 August 2015

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