£46.77

Routledge Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial ... Library Editions: International Business)

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Description

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 December 2014
Listed Since
04 October 2013

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