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£152.33
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£152 today · cheaper than every other day in the last 3 months
Routledge Research in International Marketing - Routledge Business
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Price distribution over 57 days • 1 price levels
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Most common price: £152 (57 days, 100.0%)
Price range: £152 - £152
Price levels: 1 different prices over 57 days
Description
Key Features
Routledge Library Editions title covering critical international marketing challenges that differ substantially from domestic marketing environments.
Examines cultural differences as major obstacles in cross-border marketing and provides frameworks for understanding their impact on strategy.
Addresses relationship-building and customer retention strategies specific to international markets and diverse cultural contexts.
Explores organisational and strategic complications arising from the internationalisation process and firm expansion.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 041565811X
- Domain
- Amazon UK
- Release Date
- 29 November 2012
- Listed Since
- 22 June 2012
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