£141.85

Routledge Research in International Marketing Book

Name: Routledge Research in International Marketing Book
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

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Description

Gain a deeper understanding of the complexities involved in global commerce with Research in International Marketing from the Routledge Library Editions: International Business series. This academic resource addresses the specific challenges that arise when moving beyond domestic markets. While domestic marketing follows established patterns, international marketing introduces unique obstacles that require specialized knowledge. This book examines how cultural differences impact market entry and success. It also explores the processes involved in establishing and maintaining long-term relationships with customers across different borders. Readers will learn about the organizational and strategic problems that stem from the internationalization process. By studying these factors, professionals and students can better prepare for the shifting demands of the global business landscape. This text serves as a valuable addition to any collection focused on international business strategy and marketing research.

Key Features

Examines the specific obstacles found in international marketing that differ from standard domestic marketing practices.

Provides detailed analysis of how cultural differences impact business operations and marketing success on a global scale.

Covers the essential methods for establishing and maintaining strong relationships with customers in diverse markets.

Explores the strategic and organizational challenges that arise during the internationalization process for a firm.

Part of the Routledge Library Editions: International Business series for academic and professional study.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 041565811X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 November 2012
Listed Since: 22 June 2012

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Routledge Research in International Marketing Book

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