£131.87

Routledge New Theories of the Multinational Enterprise Book

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Description

Explore the complex dynamics of global business with New Theories of the Multinational Enterprise. This Routledge Library Edition brings together noted authorities to examine and debate the merits of internalization theory as a primary framework for understanding multinational enterprises. Readers will gain a deep understanding of how internalization compares to alternative strategies like licensing, joint ventures, and various contractual arrangements. The text moves beyond pure theory by providing practical applications across diverse sectors, including the banking, food, fish, and hotel industries. By analyzing regional office location decisions and applying these theories to specific nations such as the USA, UK, Japan, Canada, and the former Yugoslavia, this book serves as a comprehensive resource for students and professionals in international business and accounting. It provides the necessary context to understand how multinational firms operate and compete in a globalized economy.

Key Features

Expert analysis of internalization theory as a general theory for the multinational enterprise.

Comparative evaluation of alternative business models including licensing and joint ventures.

Real-world industry applications covering the hotel, fish, food, and banking sectors.

Detailed geographic studies focusing on the USA, UK, Japan, Canada, and the former Yugoslavia.

In-depth discussion on the strategic importance of regional office location decisions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 November 2012
Listed Since
21 June 2012

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