International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business) - Image 1

£47.35

Routledge International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

Name: International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)
Brand: Routledge
Price: 47.35 GBP
Availability: InStock

International

This is the most expensive it has ever been. Walk away.

£47 today · previous high £47 · all-time low £47

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 74 days · 74 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 74 days • 1 price levels

Days at Price

Price Analysis

Most common price: £47 (74 days, 100.0%)

Price range: £47 - £47

Price levels: 1 different prices over 74 days

Description

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415752027
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 15 December 2014
Listed Since: 04 October 2013

Barcode

No barcode data available

Routledge International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)

Routledge International Marketing: A Strategic Approach Book

Routledge Research in International Marketing Book

New Perspectives on International Marketing

Strategies for International Industrial Marketing (RLE International Business): The Management of Customer Relationships in European Industrial ... Library Editions: International Business)

Essentials of International Marketing

Routledge Essentials of International Marketing Textbook

International Marketing: A Global Perspective

International Marketing: Winning in the New Global Economy

International Marketing: Sociopolitical and Behavioral Aspects

International Marketing

International Retail Marketing: A Case Study Approach

Managing Global Strategy: Developing an Effective Strategy in International Business

Strategic Marketing Management (RLE Marketing): 03 (Routledge Library Editions: Marketing)

International Marketing: Sociopolitical and Behavioral Aspects (HAYWORTH SERIES IN INTERNATIONAL BUSINESS, 2)

International Marketing: Strategy and Theory

Routledge The Marketing Environment Volume 15 - Marketing Book

Managing Marketing Information (RLE Marketing): 17 (Routledge Library Editions: Marketing)

International Marketing Research: Opportunities and Challenges in the 21st Century: 17 (Advances in International Marketing, 17)

Marketing Management: An International Perspective: Case Studies (International Marketing Series)

International Marketing Research

Essentials of Marketing: Theory and Practice for a Marketing Career

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

International Marketing