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Routledge International Retail Marketing: A Case Study Approach

Name: International Retail Marketing: A Case Study Approach
Brand: Routledge
Price: 38.0 GBP
Availability: InStock

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Description

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

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Brand: Routledge
Format: paperback
ASIN: 0750657480
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 26 June 2004
Listed Since: 27 December 2006

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Routledge International Retail Marketing: A Case Study Approach

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