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£97.00
Routledge Global Strategies in Retailing: Asian and European Experiences
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Description
Key Features
Examines the substantial increase in international operations for large and medium sized retailers over the last 25 years.
Analyzes the growth in international sales and the increasing number of countries targeted for retail expansion.
Provides insight into the managerial implications resulting from the move toward global retail operations.
Explores the different approaches retailers take when pursuing international business activities.
Discusses the ongoing trend of globalization within the service industries and its impact on retail strategy.
Part of the Routledge Studies in International Business and the World Economy series for academic and professional use.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415644291
- Domain
- Amazon UK
- Release Date
- 10 September 2013
- Listed Since
- 07 June 2012
Barcode
No barcode data available
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