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£97.00
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Routledge Global Strategies in Retailing: Asian and European Experiences
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Price distribution over 64 days • 1 price levels
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Most common price: £97 (64 days, 100.0%)
Price range: £97 - £97
Price levels: 1 different prices over 64 days
Description
Key Features
Global Strategies in Retailing analyses international expansion patterns adopted by large and medium-sized retailers across multiple countries over 25 years.
The book examines rising international sales performance and increasing retailer commitment levels to global operations and market development.
Routledge Studies in International Business series positioning provides scholarly framework for understanding cross-border retail strategic approaches.
Academic content addresses managerial implications and practical considerations for retailers pursuing international expansion and globalisation.
European and Asian market case studies illustrate diverse strategic approaches and implementation methods used by international retailers.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415644291
- Domain
- Amazon UK
- Release Date
- 10 September 2013
- Listed Since
- 07 June 2012
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