Global Strategies in Retailing: Asian and European Experiences - Image 1

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Routledge Global Strategies in Retailing: Asian and European Experiences

Name: Global Strategies in Retailing: Asian and European Experiences
Brand: Routledge
Price: 97.0 GBP
Availability: InStock

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Description

As large and medium sized retailers expand their reach across the globe, understanding international operations becomes essential. This book from the Routledge Studies in International Business and the World Economy series examines the significant growth in international sales and the increasing commitment to global expansion seen over the last 25 years. Readers will gain insight into how retailers are navigating different approaches to international activity. As globalization in service industries continues to rise, the managerial implications of these moves are substantial. This text provides a necessary look at the trends that are expected to shape the next decade of retail business. Whether you are studying the expansion into new countries or the varying degrees of commitment shown by different retail entities, this volume offers a detailed look at the current landscape of global retailing. It addresses the real-world shifts in how companies manage their presence in diverse markets.

Key Features

Examines the substantial increase in international operations for large and medium sized retailers over the last 25 years.

Analyzes the growth in international sales and the increasing number of countries targeted for retail expansion.

Provides insight into the managerial implications resulting from the move toward global retail operations.

Explores the different approaches retailers take when pursuing international business activities.

Discusses the ongoing trend of globalization within the service industries and its impact on retail strategy.

Part of the Routledge Studies in International Business and the World Economy series for academic and professional use.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415644291
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 10 September 2013
Listed Since: 07 June 2012

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Routledge Global Strategies in Retailing: Asian and European Experiences

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