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£47.89

Springer Retailing in the 21st Century: Current and Future Trends

Name: Retailing in the 21st Century: Current and Future Trends
Brand: Springer
Price: 47.56 GBP
Availability: InStock

Balanced Scorecard

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Description

With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3642427219
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 26 November 2014
Listed Since: 27 November 2014

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Springer Retailing in the 21st Century: Current and Future Trends

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