£49.99

McGraw-Hill Inc.,US Retail Marketing

Name: Retail Marketing
Brand: McGraw-Hill Inc.,US
Price: 49.99 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social responsibility and the transformative effect of digital technology. Written especially for European and international students and suitable for both undergraduate and postgraduate students, Retail Marketing addresses the challenges of marketing in the 21st Century. Across the chapters key elements of successful retail marketing, including developments in omni-channel marketing and the importance of a co-ordinated supply chain to a company’s value proposition, are considered. Striking a balance between theory and practice, Retail Marketing presents concepts in a clear and comprehensive way with engaging, up-to-date global examples and visual illustrations to help students apply their knowledge to a real world context.

Product Specifications

Brand: McGraw-Hill Inc.,US
Format: paperback
ASIN: 0077157656
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 16 October 2015
Listed Since: 03 December 2015

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McGraw-Hill Inc.,US Retail Marketing

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