Retail Product Management: Buying and merchandising - Image 1

£43.99

Routledge Retail Product Management: Buying and merchandising

Name: Retail Product Management: Buying and merchandising
Brand: Routledge
Price: 43.99 GBP
Availability: InStock

Illustrated

Retail

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Description

Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

Product Specifications

Brand: Routledge
Model: Illustrated
Format: paperback
ASIN: 0415577586
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 16 September 2014
Listed Since: 03 March 2012

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Routledge Retail Product Management: Buying and merchandising

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