Retail Marketing (Routledge-Noordhoff International Editions) - Image 1

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Routledge Retail Marketing (Routledge-Noordhoff International Editions)

Name: Retail Marketing (Routledge-Noordhoff International Editions)
Brand: Routledge
Price: 60.0 GBP
Availability: InStock

E-business

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Description

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 9001807925
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 26 March 2015
Listed Since: 10 June 2013

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Routledge Retail Marketing (Routledge-Noordhoff International Editions)

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