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Routledge Retail Marketing (Routledge-Noordhoff International Editions)

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Description

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector. Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research. Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 March 2015
Listed Since
10 June 2013

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