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Bloomsbury Retailing Principles: Global, Multichannel, and Managerial Viewpoints

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Description

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 May 2013
Listed Since
04 March 2010

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