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Routledge Strategic Issues in International Retailing

Name: Strategic Issues in International Retailing
Brand: Routledge
Price: 50.99 GBP
Availability: InStock

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Description

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415343712
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics > Trade
Domain: Amazon UK
Release Date: 29 June 2006
Listed Since: 08 January 2007

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Routledge Strategic Issues in International Retailing

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