£64.58

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£65 today · previous high £65 · all-time low £65

Bloomsbury Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Amazon

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Description

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 November 1995
Listed Since
13 February 2007

Barcode

No barcode data available

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