Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management - Image 1

£60.38

Praeger Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

Name: Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management
Brand: Praeger
Price: 60.38 GBP
Availability: InStock

Call Centre Management

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Description

In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Product Specifications

Brand: Praeger
Format: hardcover
ASIN: 0899308694
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 November 1995
Listed Since: 13 February 2007

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Praeger Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

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