£216.55

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£217 today · usual range £129–£221 · best ever £129

IGI Global Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Amazon

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£220.94 £119.85 £141.91 £163.96 £186.02 £208.07 £230.13 25 July 2026 03 August 2026 13 August 2026 23 August 2026 02 September 2026
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Price distribution over 40 days • 3 price levels

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Current Price
3 days 1 day · current 36 days 0 9 18 27 36 £129 £217 £221 Days at Price

Price Analysis

Most common price: £221 (36 days, 90.0%)

Price range: £129 - £221

Price levels: 3 different prices over 40 days

Description

Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today's consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 May 2019
Listed Since
13 March 2019

Barcode

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