Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£258.04

IGI Global Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 258.04 GBP
Availability: InStock

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Description

In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1799814122
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 October 2019
Listed Since: 16 August 2019

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IGI Global Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (Advances in Marketing, Customer Relationship Management, and E-services)

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