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£70.99

PEARSON EDUCATION Fundamentals of Retailing and Shopper Marketing

Name: Fundamentals of Retailing and Shopper Marketing
Brand: PEARSON EDUCATION
Price: 70.99 GBP
Availability: InStock

Call Centre Management

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Description

Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. The book focuses on the sharp end of the retail industry and, through real-world examples, shows students and practitioners best retail practice. The text includes models, illustrations and photographs. It is practical, visual and easy to read and teaches you how to transfer your know-how to your own brand, marketing strategy, student assignment or retail environment.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273757393
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 November 2012
Listed Since: 22 April 2012

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PEARSON EDUCATION Fundamentals of Retailing and Shopper Marketing

It has never been this cheap. We have no record of a lower price.

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