£69.44

Fairchild Books Experiential Retailing: Concepts and Strategies That Sell

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£69.44 £58.26 £60.70 £63.14 £65.58 £68.02 £70.46 22 February 2026 12 March 2026 31 March 2026 19 April 2026 08 May 2026

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Description

Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 January 2020
Listed Since
06 November 2019

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