£125.00

Routledge Retailing in Emerging Markets - Policy and Strategy

Name: Routledge Retailing in Emerging Markets - Policy and Strategy
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

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Description

Understand the rapid transformation of retail within emerging economies. This book explores how retail acts as both a driver of social change and a result of economic development and rising consumer societies. As these markets evolve, the speed of change far outpaces the decades-long transitions seen in North America or Europe. This text examines the contested regulations that define these markets and the resulting business strategies required for success. It provides a necessary perspective for both globalizing firms and local competitors navigating new landscapes. By looking beyond simple entry strategies, this work offers a deeper look at the policy and strategy dimensions of international business in the world economy.

Key Features

Analyzes the rapid speed of retail development in emerging economies compared to Western markets.

Explores the relationship between retail growth and the rise of consumer societies.

Examines how regulatory changes impact business strategies for global and local firms.

Provides a policy and strategy perspective on international business and the world economy.

Investigates retail as a driver of both social and economic change in developing regions.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415730872
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 18 September 2014
Listed Since: 02 January 2014

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Routledge Retailing in Emerging Markets - Policy and Strategy

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