Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£170.00

IGI Global Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 170.0 GBP
Availability: InStock

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Description

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466660740
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 2014
Listed Since: 20 February 2014

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IGI Global Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

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