Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

Price loading...

IGI Global Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Economics

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466660740
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 31 May 2014
Listed Since: 20 February 2014

Barcode

No barcode data available

IGI Global Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Research on Managing and Influencing Consumer Behavior

Handbook of Research on Contemporary Consumerism (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices (Advances in Marketing Customer Relationship Management and E-services Book Series)

Handbook of Research on Strategic Supply Chain Management in the Retail Industry (Advances in Logistics, Operations, and Management Science)

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments (Advances in Marketing, Customer Relationship Management, and E-services)

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Information Systems and Relationship Management: Design, Implementation, and Use (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (Advances in Marketing, Customer Relationship Management, and E-Services)

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Effective Marketing in Contemporary Globalism (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Integrating Social Media into Strategic Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Successful Technological Integration for Competitive Advantage in Retail Settings (Advances in E-Business Research)

Consumer Behavior Change and Data Analytics in the Socio-Digital Era (Advances in Marketing, Customer Relationship Management, and E-services)

IGI Global Understanding Consumer Behavior and Consumption

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society (Advances in Marketing, Customer Relationship Management, and E-services)

Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics (Advances in Marketing, Customer Relationship Management, and E-services)

Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook Of Research On Achieving Sustainable Development Goals With Sustainable Marketing (Handbook of Research on Advances in Marketing, Customer Relationship Management, and E-Services)

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (Advances in Marketing, Customer Relationship Management, and E-services)

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies