Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£167.96

IGI Global Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 167.96 GBP
Availability: InStock

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Description

In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466682310
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 March 2015
Listed Since: 06 February 2015

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IGI Global Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

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