Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£167.96

IGI Global Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 167.96 GBP
Availability: InStock

Brands & Corporate Identity

It has never been this cheap. We have no record of a lower price.

£168 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 26 days • 26 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 26 days • 1 price levels

Days at Price

Price Analysis

Most common price: £168 (26 days, 100.0%)

Price range: £168 - £168

Price levels: 1 different prices over 26 days

Description

In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466682310
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 March 2015
Listed Since: 06 February 2015

Barcode

No barcode data available

IGI Global Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Customer Relationship Management: Strategic Approaches in Digital Era

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management: A Global Perspective

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relations (Business Issues, Competition and Entrepreneurship)

The Future of Relationship Marketing

The Future of Relationship Marketing

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Customer Relationship Management

Customer Relationship Management: Concepts, Applications and Technologies

Customer Relationship Management: Concepts, Applications and Technologies

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Handbook of Research on Retailer-Consumer Relationship Development (Advances in Marketing, Customer Relationship Management, and E-Services)

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Electronic Customer Relationship Management (Advances in Management Information Systems)

Electronic Customer Relationship Management (Advances in Management Information Systems)

Customer Relationship Management (Legend in Marketing)

CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Total Relationship Marketing

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Relationship Marketing and CRM in Indian Retail Banking: Lessons from India's Best CRM-savvy Banks