£197.99

IGI Global Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

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£197.99 £164.96 £172.16 £179.37 £186.58 £193.79 £200.99 27 April 2026 16 May 2026 04 June 2026 23 June 2026 13 July 2026

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Price range: £168 - £198

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Description

In today's global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2015
Listed Since
06 February 2015

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