£124.00

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£124 today · previous high £124 · all-time low £101

Routledge Customer Relationship Management: A Global Perspective

Amazon

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£124.00 £98.16 £103.80 £109.44 £115.07 £120.71 £126.35 25 July 2026 10 August 2026 26 August 2026 11 September 2026 27 September 2026
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Price distribution over 65 days • 2 price levels

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31 days 34 days · current 0 9 17 26 34 £101 £124 Days at Price

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Most common price: £124 (34 days, 52.3%)

Price range: £101 - £124

Price levels: 2 different prices over 65 days

Description
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.

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Product Specifications
Brand
Routledge
Format
hardcover
ASIN
0754671569
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
28 April 2008
Listed Since
14 December 2007

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