CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals) - Image 1

£51.04

Springer CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Name: CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)
Brand: Springer
Price: 51.04 GBP
Availability: InStock

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Description

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 365845797X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 13 February 2025
Listed Since: 13 July 2024

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Springer CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

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